Using pro athletes prior to the Olympics, to make them engage with the community, looking for a bond with an amateur public. With the #AQUÍSESUDA campaign we tried to reach the followers throw pro athletes like Leo Chacón. We focalized the amateur athletes and give them an inspirational content with influencers.
With short videos we showed true stories about extraordinary cases of amateur athletes, giving a more human face of the brand with the followers. The main approach of the campaign was with influencers. We close the campaign with a free training with Leo Chacón. The event had an attendance of more than 600 people.
From march to june 2016 we increae all are numbers on social media:
The fanbase increased 27%
In only 3 months, 5 audiovisual pieces were created that attracted 500.000 views.